Generational $ecurity
Kayla Revelus
How We Met
My work with Kayla began on a bumpy car ride through Haiti.Of all places, right?!
She spoke about her Haitian background and I got to know the world she grew up in. When we got back from the states, our conversation of building and growing together continued.
Her small business goals of creating a brand was right in front of her eyes and she just needed someone like myself to capture the magic.
Making Dreams A Reality
Over the course of the months we've worked together to making her social media identity grounded in positive, organic growth. It is truly an honor to have met Kayla.
Be part of the movement to bring greater awareness of the importance of finical literacy and wealth management. Connect with her on social media.
Creating Winning Design
Design Goals
The very first conversation begins with asking one question: "What are your intentions?" I do with all of my clients.
Of course, growth and exposure is key in building the perfect social media profile. When Kayla and I discussed her goals, it became clear to me that sharing her passion for financial literacy and the power of wealth management was at the core of my work.
Green and Gold was everything in our initial design and mood board. Green signified wealth and nature. Gold was about quality and wealth. We discussed creating a more "open" appearance by incorporating more white and brighter tones.
We chose a font and typeface that best fit brand goals and stayed consistent.
Ups & Downs
No we are not perfect and sometimes we get it wrong. As creative as we want to be, we have to remind ourselves of our main goal, however, we have to give what our viewers want or we can end up on the bottom of their lists of relevant radar. This isn't to say that we conform, instead, learn and grow.
You can see her and account updates here: @KaylaRevelus